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What is the Purpose of SEO?

Are you looking to take your business or company to the next level, but not sure
where to start? Know that you should be utilising Search Engine Optimisation (SEO).
If you’ve never heard of this or only know the basics and want to find out more, we’ll
tell you everything you need to know.

When people use search engines to search for information online, they type their
queries into the search box. The search engine then displays sites offering the most
relevant information to the question. Search engines must determine that your
business’ content is valuable, for your site to become available when people search
for information online. This is where SEO comes in by ensuring that your site is
appealing to search engines. … More