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SEO vs SEM: Do They Work Together?

The world of digital marketing is exciting and, at the same time, confusing too. SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are quite confusing and interchangeably used words by individuals. If you are from the digital marketing industry, then you must be familiar with these concepts.

These are two sides of the same coin. Many times they appear collectively to justify any activity and some aspects of marketing. You might have noticed that the use of both words for the same activity causes confusion among individuals who do not belong to the world of digital marketing. But there are some specific differences among them… More