When it comes to creating ads that convert searchers into customers, many advertisers dive in to structure, testing, and more, and gloss over one of the most important elements of any campaign: copy. Your ad copy is the very basic building block of your advertising. Getting it right can be the difference between a milquetoast conversion rate and driving huge value for your clients and stakeholders.
In her session at SMX Convert, Alyssa Altman did a deep dive into writing ad copy that actually converts including understanding search engines, funnels, intent and more. Check out our recap of her popular session … More