Whenever you roll out a different language version of your website without taking care of local SEO, you literally shoot yourself in the foot. Failing to consider local keywords, backlinks, and social media costs you valuable site visitors. You invest a lot of marketing budget in reaching out to new customers but fail to get eyes on your website—all your efforts are in vain.
Is it possible to compete as a foreigner in a foreign country? Of course, it is! You just have to be better than the competition—and with close to 2 billion websites out there, that’s a lot of noise to cut through. You’re going up against local competitors who understand your target market better than you. And you’ll also have big international companies competing on your keywords… More