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How to Improve SEO Through Keyword Mapping

Keyword research can be a lot like lawn care. Choosing keywords is like mowing the lawn — it’s the bare minimum to keep things in good shape. Keyword mapping is where the SEO refinement happens — the edging around the sidewalk, the weed removal, the fertilizing.

Keyword mapping is an on-page SEO tactic to match target keywords to website structure. Using keyword mapping can help improve search strategies to better match customer queries on products and services. The result is a search strategy which reflects how customers really search online… More