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How to Avoid Scams in SEO

Not everyone working in the SEO industry holds themselves to high ethical standards. So what can you do to detect and avoid scams?

Let’s be honest. Search engine optimization (SEO) sounds a bit like a scam on the surface. Google is a search engine designed to give people the best, most relevant and most authoritative results possible. SEO is a collection of tactics designed to “game the system” in a way, ensuring that your site ranks higher in search engine results pages (SERPs).

In practice, SEO is not only ethical, but beneficial to the online ecosystem as a whole. To rank higher in search engines, you have to create amazing content, improve your reputation and serve users as well as possible… More