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Do Reviews Impact Local SEO Rankings?

In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must. In addition to maintaining a complete and accurate Google My Business profile, user interaction — like getting ratings and reviews from your active customers — are a key component of any solid Local SEO strategy.

But do ratings and reviews really impact your local SEO? And if so, how?… More