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A Beginner’s Guide to Search Intent and SEO

Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend your content to its users. This can be a difficult feat, since search engines will only rank the content they consider to be the most credible and relevant to their audience.

One important factor that search engines take into consideration when ranking content is search intent, or the reason behind the search. Read on to find out more about search intent, as well as how to identify search intent… More